Episide #29 of Stodid

In this episode of  STODID I interview Dave Evans of Corante fame.

Dave's interests in identity began with his early work with identity management systems in 1997. His primary focus is on the benefits of identity and attention systems to both consumers and advertisers.

In this episode Dave describes what he calls the Identity "stack" (his view of identity from a marketer's perspective). Included in that stack are companies such as:

Low Layer = Data Providers

Trufina

RapLeaf

Upper Layer = Data and Reputation Aggregators:

Opinity

iKarma

Root Markets

ClaimID

ZoomInfo

& MicroID

Other Links: 

Identity Management Buzz from Sun Microsystems (iTunes)

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